WELLA’S PUREST PERMANENT HAIR COLOR EVER WITH ME+ TECHNOLOGY
Koleston Perfect is the first professional hair color brand to feature breakthrough technologies boasting:
- Pure, balanced color results with natural depth and shine
- ME+ reduces the risk of developing a new allergy to hair color*
- Reduce the formation of free radicals for irresistible hair quality**
- Simple 1:1 mixing ratio
- Up to 100% grey coverage
- Up to 5 levels of lift
- Free of animal derived ingredients***
ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
* FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS
** Valid for Koleston Perfect with Pure Balance Technology.
*** Does not apply for KP special blonde